Helping advertisers and media owners navigate media buying, commercial strategy, and ad tech — with clarity, transparency, and 20 years of hands-on experience.
I am a senior commercial and management consultant with 20 years of experience across management, technology, and media — building my own independent advisory firm, Kronas AdVenture.
I advise advertisers and media owners on media buying, marketing strategy, and commercial structure. I love tech — and I get frustrated when it is not used properly.
I work at the intersection of transparency, commercial performance, and media accountability. No jargon. No noise. Just results.
Focused, senior-level advisory. I work across the full commercial spectrum of the media industry — from strategy to execution.
Embedded or project-based commercial leadership. Available as a senior sounding board, fractional CCO, or project lead — without the full-time overhead.
→Structuring commercial offers for media owners and ad tech companies — pricing, positioning, and go-to-market design that agencies and advertisers will actually buy.
→Independent review of technology stacks, access structures, and transparency practices. Find what is missing, broken, or costing you money.
→Helping companies pitch to agencies, advertisers, or investors. From narrative and deck to preparation and delivery — I have been on both sides of the table.
→Audits, benchmarking, and market intelligence for advertisers and media owners. Understand where value is created — and where it is lost.
→Supporting advertisers through media agency procurement processes — RFI, RFP, evaluation criteria, and supplier negotiation. Independent and unbiased.
→I work with publishers, advertisers, ad tech companies, and industry associations — across Sweden and internationally.
Media agency procurement, RFI/RFP support, and tech audits for major Swedish advertisers.
Commercial packaging, ad format research, and distribution strategy for national publishers and OOH players.
Go-to-market strategy, pitch support, and commercial setup for ad tech startups and media planning platforms.
Cross-media measurement advisory and procurement framework development for industry associations and government bodies.
I have no media inventory to sell and no agency commissions to chase. My interests are aligned with yours.
Decisions should be grounded in data. I cut through opinion and ambiguity with analysis and clear numbers.
Clear and direct — no jargon, no hedging. You get my honest assessment, not the one you want to hear.
I understand the full ad tech stack — DSPs, ad servers, PMPs, measurement — and when tech is used badly, I will say so.
If you are an advertiser, media owner, or ad tech company looking for senior commercial expertise — I am available for new engagements.